More Sony Rootkit Fallout
To sum it up simlply, Sony have left themselves as exposed as they left every rootkit-installed PC user. Businessweek is now looking at the reaction from the artists that are signed to Sony-BMG and the fallout they are facing both in general terms of DRM, but specificall with First4Internet’s XCP Aurora method.
“This is serious business,” says Red Light Management’s [Patrick] Jordan. “As managers, we’ve always supported trusting our fans. Copy protection has nothing to do with trust.”
Businessweek: Sony’s Escalating Spyware Fiasco
Time for everyone to start looking to other, safer, sources of music. Using the internet as your primary marketing tool is now coming of age. Podcasts can leverage new artists and tracks to thousands of listeners, they can hit your website directly and buy through a multitude of online services (Paypal, CD Baby, Online Banking…). The labels are clinging onto an old business model when what they should be doing is adapting, understanding, and creating a new type of fan.




